Oenosuite featured in Le Bien Public: "Connected cellar, escape game… he created a wine-themed holiday rental"
Simon Stoll
Oenosuite Founder
New press recognition for Oenosuite
After Le Point, it is now Le Bien Public, Côte-d'Or's leading regional daily, that dedicates a long-form feature to Oenosuite in its Dijon-ville edition of Saturday April 18, 2026 (page 11). Under the headline "Connected cellar, escape game… He created a wine-themed holiday rental", journalist Inès de la Grange details the concept, first-year figures and expansion plans.
What the paper highlights
The article showcases several dimensions of the Oenosuite concept, presented as a local innovation in tourist accommodation:
- 100% wine-themed design: Saint-Vincent tournante posters, furniture made from wine barrels, grape-based shower gel, candles cast in bottle bottoms, board games and books exclusively on wine, a speaker housed in a magnum bottle case.
- A connected cellar, a patented shelving unit named Jalunia, that lets guests buy on-site bottles, wine by the glass, tasting boxes, food and souvenirs through a screen and payment terminal, with no human interaction required.
- A wine escape game integrated into the apartment: the clues, hidden throughout the flat, all relate to the world of wine, and solving them unlocks a discount on products sold inside the suite.
- Wine by the glass in a mini-cellar, served in tubes stored in the kitchen, a format particularly appreciated by business travelers who want to discover Burgundy wines without opening a full bottle.
Key figures cited in the article
Le Bien Public shares several concrete data points from the first year of operation, open for booking since February 2025:
| Metric | 2025 value |
|---|---|
| Initial investment (furniture included) | €140,000 |
| Accommodation revenue | €26,000 |
| Monthly connected-shop revenue | €150 to €250 |
| Occupancy rate | 90% |
| Nightly rate | €80 to €150 depending on season |
| International clientele | 60% (Spanish, German, Japanese, Mexican…) |
| Dominant guest profile | Thirty-somethings, 25-55 years old |
A clear ambition: scale the concept beyond Dijon
In the "Perspectives" section of the article, Simon Stoll announces the upcoming opening of a second Oenosuite in the same building on rue Diderot, a loft with a more modern architecture, decorated with contemporary art posters designed around wine. A third address in Dijon is also being studied.
The paper finally mentions the ambition to franchise the concept in other French wine regions, explicitly citing "the Bordeaux region or the Jura". A prospect already documented on our Open your Oenosuite page, which details the brand-licence model and operational support offered to project leaders.
Why this feature matters for wine Burgundy
Le Bien Public is Côte-d'Or's leading daily newspaper, read every day by the inhabitants of Dijon, Beaune and the entire Burgundy vineyard. This coverage, following Le Point in March 2026, anchors Oenosuite in the regional media landscape and confirms the relevance of accommodation entirely designed for wine lovers, at a time when wine tourism represents a major economic lever for Burgundy (more than 3 million annual visitors on the Route des Grands Crus according to the Tourist Office).
Beyond communication, this regional press recognition validates Oenosuite's positioning as a player in the Dijon tourism ecosystem, alongside the International City of Gastronomy and Wine and the major partner wine estates.
Book and discover the concept
Want to live the experience described by Le Bien Public? The Charme & Vin Suite on rue Diderot in Dijon is open for booking all year round, escape game, Jalunia connected cellar, wine by the glass and 100% wine-themed design included. Book a wine getaway →
And to bring the concept to your wine region: Open your Oenosuite →
Sources & references
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